Professional dog grooming services are in huge demand and growing all the time. During the pandemic, there was a 20 percent increase in dog ownership in Australia. However, the number of professional groomers hasn’t grown in line with this. A dog grooming business offers not only a fun career, but also enormous potential for growth – with a million extra dogs in Australia since covid!
So if you are dog lover with an entrepreneurial flair, why not combine your passion for pooches with the potential to generate an income? Entrepreneurship requires a strong love for what you are doing and a belief that you can drive the business to succeed. With your passion and this helpful step-by-step guide you’ll be on the way to building a successful dog washing and grooming business.
Dog grooming involves washing, styling, and overall zhushing of dogs. Though customers visit dog groomers to make their dog look and smell fabulous, grooming also serves a health purpose – ensuring a dog’s skin, fur & nails are kept healthy. Dog grooming services typically include bathing, fur brushing and trimming, nail trimming, ear and eye care.
While no formal qualifications are required to launch a dog grooming business, it is a good idea to do some training prior to launch. This will improve your ability to train and monitor your future staff, as well as improve the service you offer your customers.
Core skills required to be a good dog groomer include:
There are a range of courses that teach basic canine health education and grooming tips, grooming schools, or a TAFE Certificate in Animal Care, or dog grooming certificate could be a great starting point.
Working as a dog groomer is a dream come true for any pet lover. Starting your own business is a rewarding venture – careful planning and preparation will help to make it a successful one. Read on for some tips on how to set up your dog grooming business:
When purchasing equipment and supplies, it is important to invest in high-quality and safe products. Good quality equipment and products are more likely to last longer and are essential for the health and safety of the dogs you are grooming. Cheaper equipment may seem like a good deal initially, but it may not last as long or perform as well as more expensive equipment.
Equipment types for a dog grooming business include grooming tools, cleaning supplies, shampoos and grooming products, safety equipment, styling tools, and furniture.
With any professional equipment, it is imperative that it is kept in prime condition with regular maintenance checks. Clipper blades and grooming scissors should always be sanitised and hair removed, while mechanical equipment should be checked over, repaired, and serviced.
It is not unusual for new business owners to find setting prices challenging. To ensure your time and effort are being adequately rewarded, factors to consider when setting the price include breed size, temperament, skills required, time frame, and the number of services to be performed. A smaller dog like a chihuahua might cost less than a rottweiler to wash. If the dog’s hair is matted, brushing could be time-consuming and will need to be quoted at a higher price. Finally, the number of services required for the grooming session is a factor. A standard nail trim will be less expensive than a dog who needs a wash, detangle, teeth, and ear cleaning.
Another option is to set pricing standards. Basically, this means you charge by the hour rather than the dog or service. This way, you are guaranteed to be paid for the time the grooming takes and accounts for unexpected issues like a difficult dog that may cause delays. The downside is you can only give an estimated price to a customer.
To calculate the appropriate prices to charge for your business, research what the competitors are charging. The right pricing strategy is essential, yet you must consider still being able to make a profit. Look at your outgoings to see how competitive you can be in the market, while still earning an income.
With a great location, a menu of grooming services, and equipment in place, it’s time to let the public know about your business. Here are some marketing ideas you can start tapping into straight away.
The rewards for running your own business are immeasurable. Now you have all the tools and information you need to build a successful dog washing and grooming business, get ready to enjoy your exciting journey as an entrepreneur!